FORWARD FASHION

A new level of ambition and transparency for sustainable business.
Let’s drive fashion forward – for good.

A new level of ambition and transparency
for sustainable business.
Let’s drive fashion forward – for good.

“We recognize our responsibility as an industry leader to
consider CR throughout our strategic business decisions to
positively affect human rights, environmental protection,
inclusion and diversity, as well as community engagement.”

“We recognize our responsibility as an industry leader to consider CR throughout our strategic business decisions to positively affect human rights, environmental protection,
inclusion and diversity, as well as community engagement.”

- Emanuel Chirico
Chairman & Chief Executive Officer

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Forward Fashion is our strategy to transform how
clothes are made and (re)used, and the actions we
are taking to move our business and the fashion
industry toward a more innovative and responsible
future. We do this because resources are limited
and, for us, human rights are non-negotiable.

Forward Fashion has three strategic focus areas
which guide our activities and drive impact across
our business.

Explore the strategy below.

ZERO

Our ambition is for our products and
business operations to generate zero
waste, zero carbon emissions and
zero hazardous chemicals, and for
our products to be circular.

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100%

Our ambition is for 100% of our
products and packaging to be
ethically and sustainably sourced, and
for 100% of our suppliers to respect
human rights and be good employers.

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1M+

Our ambition is for our business to
improve over one million lives across
our value chain, focusing on education
and opportunities for women and
children; ensuring access to clean
water for all; and continuing to
champion inclusion and diversity so
everyone can achieve their full
potential.

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